@Archimage that would definitely be on brand! Music, Photos, no it is not wifi it is Airport, Airplay not streaming, Maps, Mail, News, and so on. What better way to encourage the product to become the referent rather than the plain old boring actual thing in the world than by giving it the same name? Sidenote: "pro" is like 'fuck" in that it sounds cool to a certain audience subset and means essentially nothing.

Oh, wait—this is a rumor? RIght, okay, nevermind.
Note to self: finish reading before starting typing.