@hollie I think this may be a case of designers using their intuition to decide what “intuitive” must mean for folks running their software, with the sort of results you’ve described, rather than finding out what user’s intuitions actually are. There is also evidence which says these designers depend heavily on “training” rather than intuition.

Of course, there may be some merit, in this particular case, in making it just a little difficult to slam the snooze button and sleep through, say, an important keynote address, right? 😄